Content marketing is the art of writing and posting material your customers actually want to read. The definition sounds very simple but, believe us when we say that 2018 will be the year when all of us (marketers, journalist, editors...) will relate/explore all possibilities that marketing content offers more than ever before. Today we will enumerate different strategies for using marketing content as a media company.
Good SEO begins the moment you decide that you want to publish. SEO does not put lipstick on a pig, so it is only useful if you have good content. Based on this principle, there are certain things that you indeed can apply to serving well your audience and optimizing your ranking in search results. Continue reading and you will find out how!
2018 is approaching so why not to write something about us in the blog? As you might know we are a software company and we basically support media companies (and any company) on their journey to became digital. But there is so much more about us that you may not know, so here are the 10 curious things about our product (Opennemas) and the company (Openhost).
Mobile apps are playing a vital role in various professions. From medical to journalism we can see the common use of mobile applications on various occasions. If you are working as a journalist you have demands for so many different things: Discovering new topics, doing research and remembering it, using social media, editing photos and videos and organizing all of it. Today, we will talk about seven apps that can make all of these tasks easier for you, so keep reading.
Instagram is where we expect to see awesome imagery, right? And why not to see cool galleries in Instagram made by magazines or newspapers? If you see Instagram as a "not for us" social media platform, you may be wrong. Today, we will explain why and we will share with you some successful examples of media accounts in Instagram.
Not long time ago we made an article where we compared the CMS Opennemas with the main three competitors in the market. Today we want to focus on three functionalities integrated in Opennemas that may not ring the bell for you but are extremely powerful if you want your site on the top of the list when it comes to search and if your priority is a safe web for your users.
When designing a social media strategy for your communication platform, website or blog, using Twitter is a must. One common mistake is to publish the same content in all your social media channels and, here is when the problem begins: your twitter account doesn't grow and your users do not interact as much as you would like.
Everything has been said about how the fires happened in Galicia on the 15th of October. Photos in the newspapers, articles, analysis and interviews with experts… we have seen and heard them all. The reality is that the environmental catastrophe is huge and we will have to wait decades to see the Galician lush forest brightening again.
Everyone opening a new site or going online with their newspaper wants as many views as possible, right? Opennemas agrees 100% and since the launch of our product, in 2008, we have been working non stop creating new features and services to make your site attractive for your audience. For many of our customers, these points bellow are crucial, so have a look and see what fits for you.