Content marketing is the art of writing and posting material your customers actually want to read. The definition sounds very simple but, believe us when we say that 2018 will be the year when all of us (marketers, journalist, editors...) will relate/explore all possibilities that marketing content offers more than ever before. Today we will enumerate different strategies for using marketing content as a media company.
When designing a social media strategy for your communication platform, website or blog, using Twitter is a must. One common mistake is to publish the same content in all your social media channels and, here is when the problem begins: your twitter account doesn't grow and your users do not interact as much as you would like.